At the end of 2007, Lloyd Davis brought together a bunch of his friends, followers, collaborators and other interested people in a weekly series of meetups, known initially as the "London Social Media Café" but which quickly became known as the "Tuttle Club", referencing Robert De Niro's cameo role in Terry Gilliam's 1985 film "Brazil"
Lloyd talked about it at the time as a "prototype for a thing that we don't have very good words for yet" in the belief that by practicing meeting up and encouraging what worked well, the group would find an interesting and useful way of working, learning and being together.
At a time when twitter was breaking out into the creative mainstream in London, as elsewhere, the club rode on a wave of interest in new ways of working, communicating and working together that appealed to artists, writers, musicians and film-makers, but also civil servants, activists and even PR, advertising and "old" media folk.
After a year, Lloyd wrote this self-deprecating "Annual Report" to step back and look at what had happened, melding a gonzo blogger writing style with the typewritten corporate reporting format fondly remembered from his youth.
The report tells the story of the Club's first year as it moved from an upstairs room in a pub in Soho to the Institute of Contemporary Arts. It also features contributions and testimonials from regular members.
Special thanks to David Wilcox for capturing so much video from those hopeful, seat-of-your-pants days. And to Vaughan Risher who gave us the coffee-stained Tuttle Club logo from the "Tuttle LA (Long Beach)" edition.
This release is offered as "Pay Whatever You Like (including £0)"
The document was originally published on the group blog on April 9th 2009